Cox Mobile
Introducing a new kind of mobile company—something truly different.
And what better way to unveil it than with a 360 launch campaign?
Well...meet Annie, the sheep!
Cox Mobile kicked off with Annie at the 2023 Super Bowl.
Our ad played during the big game in Cox markets, and we strategically placed ads in Phoenix, infiltrating our competition's turf around the stadium and city.
Post-launch
We released spots showing off Annie's unique spirit, emphasizing that she doesn't just follow the flock— but goes her own way.
