The Noir City Festival only screens the darkest of the dark.
A film festival dedicated to Film Noir, highlighting infamous and provocative films that forever changed an era.
We’ll tease fans with bus shelter ads that challenge their standard for darkness.
This project is a proposed concept that I developed to demonstrate my ability to execute a comprehensive campaign.
Leading up to the festival
Billboards that are illuminated by motion sensors at night will run in sinister locations, like alleyways and underpasses around the city.
Social
We’ll have our fans take their hand at making movies dark enough for the Noir City Festival on Twitter, and the most creative takes will get shared to our main account!
On site
On the day of the festival, we’ll send push notifications to people within a 1 mile radius inviting them to “go dark for the day.” If they agree, we’ll turn everything on their phone to dark mode for 24 hours.